Wallaby Gardens

Taking into account Wallaby Gardens’ current clean and considered identity, my aim was to infuse some character into it with a balanced focus on both typography and graphics.  

Wallaby Gardens is a high quality garden maintenance and landscaping service. The font chosen for this approach is modern and offers personality compared to a standard sans-serif font. Drawing inspiration from Australian native flora, my goal was to craft a distinctive and memorable graphic that retains simplicity in execution. 

Please note, in the end my client wanted to go in a different direction with a sans-serif font. This was the logo that was used in the final style guide (and seen below)

wallaby-gardens-project