Green Gainz

This project followed a structured sequence of briefs, starting with research to identify a packaging challenge. It involved analyzing the current market, target audience, and competitors for the selected product. Green Gainz combines bold branding with innovative packaging to stand out in the competitive muesli bar market. The brand name reflects a commitment to health and sustainability.

Key packaging features include a convenient top handle, a transparent window for product visibility, and reusable materials with repurposing ideas printed on the box, enhancing both functionality and appeal. By merging playful branding with convenience, transparency, and sustainability, Green Gainz positions itself as a premium, purpose-driven choice for health-conscious consumers.

greengainz-project